Blink

Blink by Malcom Gladwell

Blink was a Christmas present from my wife Kate. It was recommended by my good friend and mentor Chris O.

I thought this book was fabulous. The technique of making snap decisions and instant judgments is wonderfully explained in Blink. The cognitive research is very interesting, to say the least. There are lots of good short-story examples that help to understand the art form in many different scenarios/settings.

This is a great book to read for people in business or sales. I look forward to reading Malcom's other book, "The Tipping Point.

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